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What is social media marketing? Social media marketing is the use of social networks (social media channels ) to communicate with your audience, promote your brand and generate web traffic. There are many channels through which you can connect with your audience and market your brand. Channels used for social media marketing include LinkedIn, Facebook, […]

There have been some researches in the field of first impression and digital trust. We will be evaluating some of these researches at this point The first research we will evaluate and see how the outcome will assist us in our digital marketing journey is the research conducted by four British researchers. The research objective […]

We will assess more on the best way to get the consideration of your online target group in your digital marketing and advertising. There is need for your online campaign or website to stand out and also create an atmosphere of trust before people will be willing to either make inquiries or purchase whatsoever you […]

In my marketing and sales journey, I have realized that there is a huge impact on Psychology and emotional triggers in getting the attention of buyers of any product or service. Some great products and services have been impacted negatively in the market place due to their marketers’ inability to understand and optimize the buyers’ […]

What are selling techniques? Selling techniques are the necessary skills you need as a sales person to convince your audience and make good sales. I have seen these selling techniques turn in great  revenue for our company. You can as well use it and share your experience with me later in the comment box. I […]

Hey guys, Have you ever been held back by something you didn’t know how to do but was very necessary to your growth? When I was much younger, it was mathematics for me.  Argh!  I hated that subject passionately. Ironically, I depend on it now to run my various businesses.  Well, suffice it to say, maths […]

Digital Marketing is a broad term for advertising via digital technologies and mainly through the internet. In brief, Digital Marketing is about promoting products or services online using electronic devices. Digital marketing is a swiftly evolving technology. With new and emerging trends in digital marketing such as Chatbots, Artificial intelligence, Augmented reality and Virtual reality, […]

This is a continuation of the article I wrote and posted on this blog site. I recommend you read that article first to help you have a 360-degree grasp of this write-up. We will be evaluating the remaining principles shared by Cialdini and the application modalities from CXL Institute. 5. AUTHORITYEveryone online has people they […]

As people transverse the length and breadth of the internet, one important task before a digital marketer, is how to capture their attention, hold their attention, and eventually persuade them to make rational buying decisions.There are key things that aptly influence people to make decisions and these include impression, visuals, and emotional effects. Human online […]

Does Emotional Marketing Matter in Digital Marketing? Are humans’ rational or emotional beings? This debate has been ongoing for many years now. These arguments keep swinging back and forth but at the face value, they do favor the premise that humans are more emotional than rational. The oldest part of the human brain which is […]