EMAIL MARKETING
Marketing your products or services by email can be a fast, flexible, and cost-effective way of reaching new customers and retaining existing customers by encouraging repeated website visits.
An effective email marketing strategy converts prospects into customers and turns first-time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process.
There are many reasons why email marketing is a must-have in your digital marketing strategy.
This course exposes the learner to ways of using email marketing as a core tactic in digital strategies.
What you will learn:
- Email marketing strategies and how to effectively use them
- How to funnel customers from awareness to affiliate stage using email marketing
- How to win back inactive audience on your email list
- How to increase your email open rate
- How to increase your click-through rate and direct traffic to your website
Main Features
- Email Marketing Strategy
- Lead Magnets
- Email Automation
- Re-engagement Campaigns
Learning Objective
2
Introduction to Email Marketing.
3
Importance of Email Marketing
Starting an Email Marketing Campaign
1
Email Marketing Strategy-Intro
2
Building an Email List
Types of Marketing Emails
1
Outline-Types of Marketing Emails
2
Welcome Email
3
Email Newsletters
4
Special Offer Email
5
Abandoned Cart Email
6
Re-engagement Emails
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