ONLINE MARKETING STRATEGY

This course focuses on digital marketing strategy which is a critical part of all your digital marketing activities. Digital marketing is rapidly evolving and has proven to be a great marketing system that generates great leads and sales for the company

For each of your campaigns, it is important to design a winning strategy and execute it faultlessly. The digital marketing strategy is a plan that helps you design how to achieve your digital marketing goals using different digital marketing channels.

What You Will Learn.

In this course, I will be sharing with you the 11 reasons why you need digital marketing. I know you have already purchased this module because you know you need this knowledge but this course will bring insight into more exciting benefits you will get from digital marketing. We will also evaluate the impact of digital marketing and IT in some key companies not forgetting to share with you the immense potentials of digital marketing in terms of revenue generation in Nigeria and Globally.

We will define what digital marketing is and the different channels and platforms you can use in digital marketing. You will also be learning the different types of digital marketing and what each of them means and the benefit you will get from them. The 9 different types of digital marketing we will be discussing here are Search Engine Marketing, Search engine optimization, Content marketing, social media marketing, Email marketing, Mobile Marketing, Affiliate Marketing, Influencer Marketing, and Viral Marketing.

I will share with you the best way to connect to your customer through a value proposition where you will connect with the experience they will get from your product. You will understand the different types of digital marketing strategies through this course.

We all know that every one of us is in business because of the customer, I will work with you through the customer avatar which helps you define your customers and connect with them emotionally.

Main Features:

• Digital marketing
• Keys Steps in Building a Marketing Strategy
• Product Valuation and Selling strategy
• Different types of marketing strategy