What is a digital marketing course?

A digital marketing course involves the different areas covered under digital marketing. All the individual courses such as Social media marketing, Search engine optimization, Search engine marketing, Online marketing strategy etc. are all digital marketing courses. These courses made up digital marketing. 

Well, you can say digital marketing could be likened to your department in the university. 

The  courses offered in your department are the digital marketing courses.

The introduction of the digital aspect of marketing into the market space paved the way for a completely new era in marketing. With effective digital marketing now, you can be certain of generating a lot of leads which can be converted into customers.

Digital marketing is the art of creating and communicating the values and beliefs of good services to consumers using digital channels – web search engines, and communication tools such as email or messaging apps, social media (Facebook, Instagram, You tube, LinkedIn, etc).

In an evolving world such as ours, people have not fully grasped or understood the importance of digital marketing. Once you are able to get a bigger picture of this, it will boost your  appreciation and application of digital marketing. This brings us to the question of why digital marketing?

Digital marketing is important because it:

  • Makes marketing easier.
  • Gives room for specific targeting.
  • Makes it possible for adverts to be seen across the globe.
  • Provides metric or data to measure campaign impact.
  • Provides opportunity for personalized user experience.
  • Readjusts advertising playground to allow SMEs.
  • Increases access and penetration.
  • Yields high return on investment.
  • Allows real time engagement.
  • It provides opportunity for retargeting and remarketing.

Looking at the reasons above, you might think to yourself “I am not a business owner, so digital marketing is not really for me.” it is important to note that digital marketing is not for a particular group of people, digital marketing is for everyone, and can be of benefit. When digital marketing skills are acquired, it can also help put you ahead in your career path. The first step to acquiring these skills is enrolling in a digital marketing training institute where you will be practically involved with the various courses in digital marketing.


  • Social media marketing

Social media marketing is a type of internet marketing which involves the creation of content of your product for marketing using social channels. An example of social media marketing is Facebook advert. Social media marketing is important because it can increase website traffic, build conversions, raise brand awareness, and improve communication and interaction with your target audience. Most importantly, social media marketing can help build a positive image of your brand in the minds of your target audience.


Search Engine Optimization (SEO) is the process of increasing the quality and quantity of website traffic organically on the search engine. On the other hand, Search Engine Marketing (SEM) is the process of marketing using paid advert that will appear on the search engine display pages. Incorporating these two can lead to growth in an organization. SEO and SEM offer you the opportunity to make your website visible, which will generate more traffic, and eventually convert prospects into customers.

  • Content marketing/copywriting

Content marketing is a marketing approach focused on creating and distributing free valuable online content (videos, blogs, vlogs) to a target audience to attract them and eventually drive them to a customer action. Good copywriting can convince your target market into believing in the ability of your product or service to meet their needs.

  • Email marketing

Email marketing involves sending customized emails to prospective clients leveraging on some digital tools like Mailchimp. Effective marketing emails can turn perspectives into customers, and boost loyalty in them.

  • Mobile marketing

Mobile marketing involves marketing goods through your mobile phone. This includes sending messages, emails, etc. These days, a lot of people have mobile phones, which can be effectively harnessed into marketing your products and services.

  • Affiliate marketing

Affiliate marketing is a type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. This method is quite cost effective.

  • Influencer marketing

Influencer marketing is a form of social media marketing involving endorsement and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.

  • Viral marketing

Viral marketing is a method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the internet.


Do you want to learn more about digital marketing and all it entails? Premium Digital Marketing Academy covers all elements of digital marketing. In addition to the digital marketing courses mentioned above, you will also get to learn about other affiliates of digital marketing which include:

  • Web design and development

This involves learning how to build, manage and maintain your website or that of others.

  • Graphics design

This involves learning to design web accepted fliers for your advertising campaigns.

  • Google analytics

Here, you get to learn to measure your Return On Investment (ROI) as well as track your flash, video, and social media networking sites and applications. You also learn how users find and use your website as well as what to do to keep them on your website.

  • Blogging

You get to learn how to grow your customer base, generate sales and revenue through blogging.

  • 2D animation

This includes learning how to create images and characters in a two-dimension format to advertise your brand, products and services.

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